By Michael Burrell
This creation to lobbying within the uk indicates how this paintings shape depends on exact, up to date info, a well-argued case, credible proof, and supply to the ideal audiences within the correct tone of voice on the correct time.
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Additional info for Lobbying and the Media: Working with Politicians and Journalists
It depends both on their closeness to the Minister and their perceived level of expertise – Balls, close to Brown and seen as an economics expert,would certainly be in the ‘important’category,with officials describing him as ‘the deputy Chancellor’ or even ‘the real Chancellor’. There are certainly more of them than ever before – over 50 in 2001,with a dozen at Number 10 alone in the Policy Unit,headed by David Miliband. These are the ones that the lobbyist should focus on, since they can really make things happen.
As in Italy,of the two principal television stations, one (TVE1) is public and the other (Antena 3) private. Looking at the EU’s smaller countries,one might focus on Der Standard (Austria), Le Soir (Belgium’s French language daily), Politiken (Denmark), Helsingin Sanomat (Finland),Kathimerini (Greece),the Irish Times (Ireland),Luxemburger Wort (Luxembourg), De Telegraaf (the Netherlands),Publico (Portugal) and Dagens Nyheter (Sweden). There is also CNBC and CNN. In a class of its own, because it is solely devoted to EU affairs, is European Voice.
Sometimes, such help may evaporate in the wake of media discussion, as less empathetic elements among these supporters force their colleagues to abandon their supportive stance. Where you risk generating adverse editorial comment Even if the factual reporting of your case is accurate,you may do more harm than good if it is accompanied by comment pieces that cast doubt on the validity of your case. Officials and politicians are sensitive to editorial comment and if you are not confident that it will be favourable, it may make sense not to expose the issue to the media in the first place.
Lobbying and the Media: Working with Politicians and Journalists by Michael Burrell