Edward Blackwell's How to Prepare a Business Plan: Create Your Strategy; PDF

By Edward Blackwell

ISBN-10: 0749462523

ISBN-13: 9780749462529

A great marketing strategy is the easiest technique of impressing power monetary backers. certainly, with out this sort of plan no financial institution or enterprise capital apartment will examine a personal loan for start-up or enlargement. tips to arrange a marketing strategy describes find out how to organize a marketing strategy that would get the monetary backing wanted. Now up to date with case experiences and data on know-how and the net, it contains funds circulation forecasts and pattern company plans, in addition to suggestion on increasing a company, making plans the borrowing and tracking enterprise progress. Every new company wishes a accomplished and precise plan whether it is to outlive. find out how to organize a marketing strategy is helping aspiring marketers take this step.

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Extra info for How to Prepare a Business Plan: Create Your Strategy; Forecast Your Finances; Produce That Persuasive Plan

Sample text

And on the basis of this plan, most bank managers should look upon Alexander as a good risk for a small loan. But there is still the cash flow forecast to prepare. Let’s go through the steps as they apply to Alexander. For purposes of illustration we shall assume that Alexander Battersby is applying to Barclays Bank 37 38 How to Prepare a Business Plan for a loan, and in preparing his cash flow forecast, is using the form depicted on pages 14 to 15. Alexander realizes that certain items on this form will not apply in his case.

If you have been following my suggestions and filling in the figures on your cash flow forecast, it ought to be nearly complete. Only one or two tidying-up operations remain to be done. The first, but by no means the most important, is to provide a ‘contingency fund’ or a ‘Murphy’s Law (if anything can go wrong, it will go wrong) allowance’. It is a provision you would do well to make to cover all those unforeseen misfortunes that crop up to plague the business person. It is not there to cover shortfalls on items for which you have budgeted above, but to protect you, to some extent at least, against the wholly unexpected.

Are the ‘multiples’ getting an increasing share of the trade in your goods? Questions like this must be asked and the answers entered in your business plan. Your buying policy If you have chosen the right site and the right type of goods to sell, the surest way of losing money is through bad buying. You must work out a sensible buying policy based on your expected monthly rate of sales and the ratio of stock to cost of goods sold. Set down that policy in your business plan. If you are going to employ an organized system of stock control – and you ought to do so – say so, and give an outline of your methods.

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How to Prepare a Business Plan: Create Your Strategy; Forecast Your Finances; Produce That Persuasive Plan by Edward Blackwell


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