By Philippe Lasserre
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Additional resources for Global Strategic Management
A business strategy is global when a company competes in the key markets of the world and when the business system is made of integrated and co-ordinated activities across borders. The case of Sony Corporation presented below illustrates how a global strategy has been developing over time. 1 Origin and content of strategy Strategy (from the Greek, stratos: an army and agein: to lead) has traditionally been a military art. The ancient Chinese military theorist, Sun Tzu (circa 500 BC) stated that ‘the supreme art of war is to subdue the enemy without fighting’.
Lawrence, A Prism on Globalization. Washington, DC: Brookings Institution, 1999. Ricardo, David, The Principles of Political Economy and Taxation. Homewood, IL: Irwin, 1967. Rugman Alan, The End of Globalization: A New and Radical Analysis of Globalization and What it Means for Business. London: Random House, 2000. Yip, George, Total Global Strategy: Managing for World Wide Competitive Advantage. Englewood Cliffs, NJ: Prentice-Hall, 1992. Globalisation of markets and competition Journals Business a a a a Business week Fortune Economist International Management a Financial Times Semi-academic a a a a a a Multinational Business Harvard Business Review California Management Review Columbia Journal of World Business Sloan Management Review European Management Journal Academic a Journal of International Business Studies a Strategic Management Journal a International Human Resources Management 31 2 Designing a global strategy The globalisation of industries discussed in Chapter 1 was led by some precursor companies that identified early the opportunities of designing and implementing global strategies.
Companies like Otis could take advantage of European integration to create their own integrated trading network. Finally, in parallel with what was happening in the industrialised countries, third-world nations progressively adopted more positive attitudes towards foreign direct investments (FDI). At first, investment laws were designed to attract foreign investors in order to induce them to produce locally, but over the years the legislation has evolved toward a more open stance, favouring cross-border investments.
Global Strategic Management by Philippe Lasserre