Get Football Brands PDF

By Sue Bridgewater (auth.)

ISBN-10: 0230281362

ISBN-13: 9780230281363

ISBN-10: 1349312851

ISBN-13: 9781349312856

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Extra info for Football Brands

Sample text

The United tag has symbolic meanings of togetherness and team spirit, and has been adopted by a number of teams. What Is a Football Brand? 23 International football club names Most commonly football clubs in other countries follow a similar pattern, in that they use a place name followed by Football Club, or Sporting Club in the language of the country. Hence football clubs are often FC (Fussball Club) or SV (Sporting Verein) in Germany. VfL, as in VfL Osnabrück, stands for Verein für Leibesübung (club for exercise of the body).

C. footballcrests. com/clubs/dc-united-sc>). In May 2008, DC United announced a shirt sponsorship deal with Volkswagen. For many years DC United had not had a sponsor’s name on its shirts because it had not found a sponsor that it considered to be consistent with its brand values. In announcing this partnership. United president and CEO Kevin Payne said, “We believe that the DC United brand stands for something significant and the ‘brand’ on the front of our jerseys has to be compatible with our vision.

C. footballcrests. com/clubs/dc-united-sc>). In May 2008, DC United announced a shirt sponsorship deal with Volkswagen. For many years DC United had not had a sponsor’s name on its shirts because it had not found a sponsor that it considered to be consistent with its brand values. In announcing this partnership. United president and CEO Kevin Payne said, “We believe that the DC United brand stands for something significant and the ‘brand’ on the front of our jerseys has to be compatible with our vision.

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Football Brands by Sue Bridgewater (auth.)


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