Download e-book for iPad: Encyclopedia of Major Marketing Campaigns by Rigghs T

By Rigghs T

ISBN-10: 0787673560

ISBN-13: 9780787673567

ISBN-10: 141440607X

ISBN-13: 9781414406077

Show description

Read or Download Encyclopedia of Major Marketing Campaigns PDF

Best encyclopedia books

Encyclopedia of Gangs by PDF

In gentle of Los Angeles' gang country of emergency, ethnic and minority gangs are arguably extra excessive profile now than at the other time in our historical past. information media as a rule concentrate on the crime and violence linked to gangs, yet no longer a lot else. This encyclopedia seeks to light up the realm of gangs, together with gang formations, regimen gang actions, aberrations and present advancements.

Download e-book for kindle: The Disneyland Encyclopedia by Chris Strodder

The Disneyland Encyclopedia: The Unofficial, Unauthorized, and unheard of background of each Land, charm, eating place, store, and significant occasion within the unique Magic Kingdom

Spanning the complete heritage of the park, from its founding greater than 50 years in the past to the current, this interesting e-book profiles 500 points of interest, eating places, shops, occasions, and demanding humans from the background of Disneyland. all the major entries within the publication examines intimately the background of a Disneyland landmark, together with what number of the preferred sights went via numerous incarnations earlier than turning into what they're today—Tomorrowland’s corridor of Chemistry and corridor of Aluminum have been reworked into the groundbreaking experience through internal area in 1967, after which turned the preferred experience famous person excursions twenty years later.

Read approximately unbuilt strategies, together with Rock sweet Mountain and Chinatown, and enjoyment in attention-grabbing trivialities concerning the park, resembling trip statistics and attendance documents. With an everyday checklist of occasions, openings, and closings within the park's historical past, a every year precis of sights that got here and went, basic and transparent maps that correspond to the book’s 500 entries, and sidebars with more information on each one journey, it is a entire and pleasing e-book overflowing with element at the most-renovated, most-loved, and most-visited subject matter park on this planet.

Additional info for Encyclopedia of Major Marketing Campaigns

Sample text

For instance, tennis star Serena Williams played beach volleyball, and Tour de France champion Lance Armstrong sparred in a boxing ring. S. advertising, explained to the Washington Times, ‘‘What if Lance Armstrong was given a pair of boxing gloves instead of a bike as a child? , the number two maker of athletic shoes in the United States, had employed numerous memorable marketing campaigns, from ‘‘Because Life Is Not a Spectator Sport’’ in the mid-1980s to ‘‘Life Is Short, Play Hard’’ in 1991. In 2003 it introduced its ‘‘Outperform’’ campaign.

The company’s international presence also was expanded in Europe, with French soccer star Nicolas Anelka serving as spokesman. In Latin America and the United States the brand partnered with pop singer Shakira. MARKETING STRATEGY The adidas ‘‘Impossible Is Nothing’’ campaign, created by 180/TBWA, was designed first to reach American consumers and to improve the company’s market share in the United States. Adidas stressed that the campaign was aimed at a global market and that ads would eventually include athletic stars from a variety of sports and regions.

Another ad featured a close-up of a golf ball on a tee as a golfer prepared to strike it. On the ball was printed, ‘‘I am your idea. ’’ Yet another print execution focused on a disposable coffee cup wrapped in an insulating cardboard sleeve reading, ‘‘I am your idea. ’’ Small copy at the bottom of each ad reiterated the message from the TV spots: ‘‘It’s not how many ideas you have. It’s how many you make happen. com, and the ‘‘Innovation Delivered’’ tagline ran underneath the Accenture logo.

Download PDF sample

Encyclopedia of Major Marketing Campaigns by Rigghs T

by Kevin

Rated 4.08 of 5 – based on 5 votes