By Don Clausing, Victor Fey
"Focusing on six steps for potent innovation, this quantity offers directions for a brand new world-class method of constructing applied sciences. according to Don Clausing's event in expertise and product improvement and on Victor Fey's event within the improvement and alertness of TRIZ technique, this booklet combines the simplest innovation practices of the united states, Japan, and Western Europe, with TRIZ, which used to be developed within the former USSR."--Jacket. Read more...
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Additional resources for Effective Innovation: The Development of Successful Engineering Technologies
In summary, for launch innovations, analyze the activities of people to determine the latent need. GROWTH INNOVATIONS; MARKET NEEDS For growth innovations such as a better paper feeder for a printer and better brakes for a car, the traditional market research provides good guidance. The basic question is: Will customers see this as a significant improvement that will encourage them to buy our product? Traditional market research and Quality Function Deployment (QFD) will answer this question. Examples of specific market questions are: Will an improvement of a factor of 10 in paper-feeding reliability make a significant improvement in our placement of copiers and printers?
Technology is pivotal for business success, and a company must bet on the next winning technology time and again. Its speculation is usually based on a reasoned understanding of the present and past. More often than not, it’s just a hunch. Magazine articles and business school case studies contain a plethora of examples of business flops due to poor technology strategy. In the early 1970s, a diagonal bias cord technology dominated the automobile tire design. At the time, the market leaders Goodyear and BFGoodrich discounted a new, disruptive radial tire technology and its champion in the market, Michelin.
Dynamics of Benefit-to-Cost Ratio for Household Appliances Household appliance Refrigerator Washing machine TV Price in 1947 USD Price in 1997 USD Increased functionality (benefits) 1,470 1,770 3,180 (black and white) 700 380 300 Twice as big; ice maker Quieter; more energy-efficient Color screen; stereo sound; remote control; built-in VCR, etc. Evolution of mobile telephones over the last decade is another striking example of the incessant increase in the degree of ideality. Over this period, both their price and weight dropped by an order of magnitude, as did power consumption, while they acquired various additional capabilities: e-mail, GPS, DPA, and many others.
Effective Innovation: The Development of Successful Engineering Technologies by Don Clausing, Victor Fey