By Christian Dussart (auth.)
Using concrete examples this booklet places the commoditization phenomenon less than the microscope, laying out an monetary research, by means of recommendations and strategic recommendations.
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Additional info for Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism
Company will be the next to chase LG’s tail? The sequence of reciprocal pressure is never-ending, and the stakes are constantly rising. This race for time-to-market is extremely demanding. It might also affect overall quality. Many companies, especially in the software industry, are launching products that are permanent works-in-progress, to the chagrin of their final users. Microsoft Vista software is plagued by perpetual problems. It has now lost trust internally and externally. Launching unfinished products drives the commoditization process because it tarnishes overall consumer perceptions.
Digressions may be interesting in their own right but have limited strategic implications. This book performs a strategic analysis, not a tactical one. ) Market Analysis of new trends in consumer spending clearly shows that premium and no-frills offerings are squeezing out middle-of-the-road products and services in many industries. This new economic phenomenon is called market polarization. Is it caused by or closely related to commoditization? To answer this question, we must consider the drivers of commoditization that are affecting market patterns: new technology (digitization) and product proliferation (globalization).
Quelch and Katherine E. 2 This has always been true: typically, a marketing plan must be reworked, or at least reviewed, every year. The only difference between the landscape before and after the emergence of commoditization is that the changes in attitudes and behaviors among both consumers and industrial buyers are here to stay. Such changes are less connected to a fashionable business practice or a short-term market tendency than they used to be in many circumstances. The internal structure of the business world is being totally reconfigured.
Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism by Christian Dussart (auth.)