Read e-book online Commercial Data Mining PDF

By David Nettleton

No matter if you're fresh to information mining or engaged on your 10th predictive analytics venture, advertisement info Mining can be there for you as an obtainable reference outlining the total procedure and comparable topics. during this e-book, you'll examine that your company doesn't desire a large quantity of information or a Fortune 500 finances to generate enterprise utilizing present details resources. professional writer David Nettleton publications you thru the method from starting to finish and covers every little thing from company pursuits to facts resources, and choice to research and predictive modeling.
Commercial info Mining contains case experiences and sensible examples from Nettleton's greater than two decades of business event. Real-world situations overlaying shopper loyalty, cross-selling, and viewers prediction in industries together with coverage, banking, and media illustrate the suggestions and strategies defined in the course of the e-book.

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Secondly, loyalty cards also allow a business to know more about its customers through the accumulation of data about them, and makes possible specific commercial actions based on the detected customer profiles. In terms of data mining business objectives, the derived information can be used to potentiate sales of specific products, cross-sell products and services, and develop customer loyalty campaigns. Loyalty Card Program Business Objective When designing a loyalty card program, consideration must be given to what the specific data mining business objectives are and what the products and services are.

Consider, for example, a supermarket VIP program that discounts specific items at specific times. This may be done to gather purchasing habits in preparation for launching a new product or cam paign or to better understand a specific demographic segment of the customers. CHAPTER 3 Incorporating Various Sources of Data and Information 27 If key relevant and reliable data can be obtained about customer behavior relative to discounting items, then it can be used to leverage or modify the existing loyalty program.

Internal Commercial Data Business Reporting Internal commercial data allows a business to create ongoing business reports with summaries of sales by period and geographical area. The report may have subsections divided by groups of products within period and zone. For example, a business can determine the total sales for paint products in the eastern region for the second quar ter. 4 percent. 5 percent. The company can also identify commercial offices that sell above or below the average for a given period, which can indicate where corrective action is needed or success should be praised.

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Commercial Data Mining by David Nettleton

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