Analyse numerique by Temam R PDF

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In a sense this reflects the need within design to consider both interpretation and production as interlocking aspects of a single task. Design is best seen as a cycle of design proposals producing draft documents which are then subjected to criticism leading back to improved proposals. Thus we necessarily encounter both interpretation and production and writers describing the design process often move back and forth across the two perspectives, sometimes barely distinguishing them. We believe that some of the techniques that we develop here can usefully feed into this cyclic process of design–critique–revision.

Without detailed analysis, the mechanisms by which they build their meanings will not be revealed; we in fact need quite detailed analysis in order to make the multimodal ‘signal’ being sent out by multimodal documents visible and to avoid pre-structuring our results with preconceptions imported from our experience with other kinds of semiotic artefacts. This is important because multimodal documents are in many respects quite different from the ‘texts’ that are the objects of study in linguistics.

First, there is the problem that relatively superficial interpretations become obscured behind apparently technical discourse, whereas in fact the analyses may not have gone beyond what is readily available to inspection. Second, there is the further problem that applying rich interpretative schemes from other areas of study—including multimodal linguistics—may all too easily swamp the rather weak signal that we are currently capable of receiving from the multimodal artefacts themselves. Both problems contribute to the fact, as Kaltenbacher (2004) 14 Introduction: Four Whys and a How notes, that research into multimodality is still considered a less than fully respectable activity by many from linguistics and communication research ‘proper’.

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Analyse numerique by Temam R


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