Today, Wishpot, a site that’s made creating gift registries a cinch, announced the launch or their newest product: Wishpot Baby!

Like a traditional registry, the service allows you to compile a wishlist of all the things you want for your baby — only, there’s a social twist. Using their tools, you can draw on the knowledge of other mommy & daddy experts and involve your friends in the process too. It also removes the headache of creating multiple registries on multiple sites by centralizing the product catalog of several of the biggest online retailers. Finally, they have a set of nifty widgets (like ours below) to make sharing easy.

Their new Chief Mom Officer, Jessica Smith, with whom I’ve had the pleasure of speaking to over the last few days, puts it best in Wishpot’s press release:

“Wishpot mom experts offer expecting moms inspiration and advice as they prepare for their little one’s arrival, making the experience truly interactive, informative, and fun! Wishpot Baby provides parents with more options than ever before.”

In the coming months, as we continue to evolve the types of things you can do on TotSpot (remember, we’re always growing), we’ll be working closely with Wishpot to find the best ways to bring their social shopping services to our users.

In the meantime, definitely check out their site, and if you’re expecting, build yourself a registry!